Ionis Pharmaceuticals
Director, Omnichannel Operations, Execution & Excellence
2025 — Present · Remote · NYC Metro
- Lead omnichannel planning and execution for rare-disease brands Tryngolza and Dawnzera, translating brand strategy into channel-ready journeys.
- Build journey-planning standards and cross-functional governance that align brand, medical, and IT teams around a single execution model.
- Operate across Salesforce Marketing Cloud, Salesforce Data Cloud, and Veeva to enable predictive, consent-aware HCP and patient targeting.
Bristol Myers Squibb
Sr. Director / Director, Engagement Data & Campaign Management — Global Omnichannel Experience
2017 — 2024 · Princeton, NJ
- Grew the organization from $4M / 31 people to $8M / 48 people over seven years, scaling a global omnichannel engagement function from the ground up.
- Directed AI/ML-powered HCP targeting across 5 countries, driving a +5.7% lift in prescriptions, +25% HCP engagement, and a 13% reduction in extraneous communications.
- Led privacy, consent, and cookie-compliance strategy across 57 countries, keeping global omnichannel execution ahead of evolving data-protection regulation.
- Migrated 20 years of data — 20M+ HCP and 4M+ patient records — to a new vendor platform over two years with zero disruption to live campaigns.
- Piloted Domo for executive reporting, cutting data latency from 66 days to 5 days — a 92.4% improvement in time-to-insight.
- Took over media operations in 4 months, standing up governance for 300+ agency and media data files.
Patients & Purpose (Omnicom Health)
VP, Director — Data Analytics & Market Planning
Previously: VP, Group Supervisor, Data Analytics
2010 — 2017 · New York, NY
- Led campaign performance and analytics across web, paid media, CRM, and direct mail for pharma and healthcare clients.
- Built KPI standards and measurement frameworks adopted across the agency's data analytics practice.
- Managed and mentored a team of 3 analysts, promoted from Group Supervisor to VP, Director over the tenure.
Stack
Technology & platforms
Salesforce Marketing Cloud
Salesforce Data Cloud
Salesforce Health Cloud
Veeva CRM / Vault / PromoMats
Adobe Experience Manager
Adobe Analytics
Google Analytics
Domo
Tableau
OneTrust
Workfront
Smartsheet
CDPs & Customer 360
Education
Background
B.S.
Business Administration & Marketing
Wagner College
MBA
MBA Course
ThePower Business School
Cert.
Full-Stack Developer Bootcamp
Rutgers Coding Bootcamp
Since 2020
VP, Alumni Board Member
Wagner College